电商市场的兴起，让很多人看到了电商发展的前景，纷纷开始涉足电商。但由于门槛低、利润高，一些卖家开始打起了低价促销的主意。很多品牌方在面对这些现象时都非常苦恼，随着这类乱价现象的逐年加剧，许多品牌厂商都选择做控价以维护自己的合法利益。

品牌控价是指品牌商对电商市场上出现的低价销售行为进行管理、引导、规范，以维护自身价格体系的一种手段，主要目的在于维护企业品牌形象和市场秩序，对品牌厂商而言，控价的好处很多

商品价格监控是指通过对市场上各种商品的价格进行实时监控，及时了解商品价格的波动情况，并帮助制定相应的营销策略和决策，以达到最大化的效益。

具体来说，商品价格监控的作用包括：

1.制定合理的价格策略：通过监控市场价格，能够及时了解同行业竞争者的定价策略，并根据市场需求和竞争情况，制定符合市场定位的产品价格，实现销售目标。

2.优化成本控制：通过对供应商定价、物流费用、库存成本等相关成本进行监控与比较，能够优化企业自身成本控制，以最小化成本获取最大化利润。

3.及时调整销售策略：通过对商品价格波动进行监控，及时调整营销策略，以适应市场需求和市场变化。

4.提高客户满意度：通过积极的价格监控，能够让消费者感受到产品价格的透明度和公正性，从而提高客户满意度。

5.加强品牌竞争力：通过实时监测竞争对手的价格和市场动态信息，及时调整自己的品牌营销策略，以提升企业自身品牌竞争力。

商品价格监控API接口：json数据

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