如何充分利用移动硬盘
The previous article describes the scope that Mobile Commerce has to offer to businesses, to read it please visit : Mobile commerce : The Shifting Trend of Business
上一篇文章描述了移动商务必须提供给企业的范围,要阅读该书,请访问: 移动商务:业务的变化趋势
This article would help you increase the sales conversion ratio via. M-Commerce. Below are some tips that can help increase your business exponentially.
本文将帮助您提高销售转化率。 移动商务 。 以下是一些技巧,可以帮助您成倍地增加业务。
建立一个移动友好的网站 (Build a mobile friendly website)
You can find some amazing applications for mobile commerce. Retailers can be the one’s who can best benefit from it. A mobile friendly website can best appeal to prospective clients that use a wide variety of cell phones that already exists and those that are awaiting the launch.
您可以找到一些出色的移动商务应用程序。 零售商可以成为最能从中受益的人。 一个友好的移动网站可以最吸引潜在的客户,这些客户使用已经存在的以及正在等待发布的各种手机。
A mobile friendly website would enable you to benefit from links, simplifying individuals to go about sharing the URLs of product pages. Further, with an increasing number of devices based on Android, there is a better scope of building sophisticated mobile websites.
移动友好的网站将使您受益于链接,从而简化了个人共享产品页面URL的工作。 此外,随着基于Android的设备数量的增加,构建复杂的移动网站的范围越来越广。
哇系数 (The WOW factor)
A number of big retailers have chosen to go with some type of application in recent years in the past, this can be observed in the increasing number of traffic through mobiles specifically iPhones.
过去几年中,许多大型零售商选择使用某种类型的应用程序,这可以通过移动设备(特别是iPhone)的流量不断增加来观察。
It can be the case where applications are used for enhancing engagement and communication with current clients, while a mobile friendly website can be appealing to the new as well as the old one’s.
可能的情况是,使用应用程序来增强与当前客户的互动和交流,而对移动设备友好的网站可能会吸引新老客户。
Using an application that leaves scope for the wow factor should be well suited for gaining an added preference from clients.
使用为哇因素留下范围的应用程序非常适合从客户那里获得更多的偏好。
为移动浏览器设置重定向到网站的移动版本 (Setting up a Redirect for mobile browsers to the mobile version of the website)
Redirecting a visitor to a mobile friendly version of your website can offer users with a better experience with going through the information that you’ve provided on your website.
将访问者重定向到网站的移动友好版本可以为用户提供更好的体验,使您可以浏览您在网站上提供的信息。
在您的网站上提供搜索选项 (Offering a Search Option on your website)
Having a search box on a website can be a useful feature for users using your website. This makes is simpler for users to search for their specific requirements.
网站上具有搜索框对于使用您的网站的用户而言可能是一项有用的功能。 这使用户更容易搜索其特定要求。
添加自动建议工具 (Adding an auto-suggest tool)
To avoid mistakes while entering keywords in the search box, you can integrate an auto suggest tool with your website. This can enable visitors to look for the exact requirements that they are in search of, hence giving you a better chance for conversion.
为避免在搜索框中输入关键字时出错,您可以将自动建议工具与您的网站集成在一起。 这可以使访问者查找他们正在寻找的确切要求,从而为您提供更好的转化机会。
在提供与主网站相同产品范围的网站上进行准备 (Making a provision on the site that presents the same range of products as that on the main website)
Keeping the mobile version and the normal web version of the site similar should avoid any confusion or misunderstandings.
保持网站的移动版本和普通Web版本相似应该避免任何混淆或误解。
避免强迫用户注册 (Avoid forcing users to get registered)
Any activity that would drive visitors away from your website should be strictly avoided. One of the commonly used methods when making a purchase is the use of a forced registration form that is asked to fill. The purchase process should go about as smoothly as possible.
应严格避免任何将访客带离您网站的活动。 购买时最常用的方法之一是使用要求填写的强制注册表格。 购买过程应尽可能顺利进行。
让用户以简单的方式购买商品,并为当前用户和新用户增加客户满意度 (Let users purchase things with simplicity and add to customer delight for both current users as well as the new one’s)
This is one major reasons of success for companies such as Amazon and eBay and that there has been an increasing number of sales conversions via. mobiles.
这是亚马逊等公司成功的主要原因之一 以及eBay,并且通过进行的销售转化越来越多。 手机。
Once you have successfully got registered with them, then purchasing products needs mere couple of clicks. Amazon has its own database that holds the required details for payment, whereas in-case of eBay you are simply required to enter the PayPal id and password to carry out a purchase. You aren’t asked to enter other details everytime you want to buy stuff.
一旦您成功地向他们注册,那么只需点击几下即可购买产品。 亚马逊拥有自己的数据库,其中包含付款所需的详细信息,而对于eBay,您只需输入PayPal ID和密码即可进行购买。 每次您要购买商品时,都不会要求您输入其他详细信息。
提供多种付款方式 (Provision of Multiple Payment Options)
Allowing users to choose from multiple payment options can allow users from different geo-graphic locations to make a purchase of the products or services offered on your website.
允许用户从多个付款选项中进行选择,可以允许来自不同地理位置的用户购买您网站上提供的产品或服务。
添加用于过滤产品的网站工具 (Adding a website tool for Filtering products)
Incase there are a range of products available on your website then allowing users to set a filter can be a useful option. This would not only allow them to better check for their preferences but would also offer a better customer experience.
如果您的网站上有一系列产品可用,则允许用户设置过滤器可能是一个有用的选项。 这不仅可以让他们更好地检查自己的偏好,而且可以提供更好的客户体验。
图像应正确放置和优化 (Images should be properly placed and optimized)
One should not underestimate users accessing your website via. mobile devices. Product images as shown over your website, should be visible to users using your site through mobiles as well. Optimizing the images for an equivalent experience can help you make a grand sale.
不应小看用户通过访问您的网站的情况。 移动设备。 网站上显示的产品图片,也应通过移动设备在使用您网站的用户中看到。 优化图像以获得同等的体验可以帮助您大赚一笔。
在产品页面上显示适当的交货详细信息 (Display appropriate delivery details on product pages)
It has been observed that very few mobile websites include the information about the delivery price. It is important that you make this clear to the visitors.
已经观察到,很少有移动网站包含有关交货价格的信息。 您必须向访问者明确这一点,这一点很重要。
优化网站以缩短页面加载时间 (Optimizing the website to achieve least page-load time)
We can find constant improvements in the mobile devices day-by-day, but one should not neglect the fact that users are required to rely on the network providers to access the web through their smartphones. Hence there can be difference in connection speeds, so it becomes important to optimize your mobile version of website in a way that it’ll take least time to load. Despite the user requirements of similar web and mobile versions of a website, they also expect a website to have a website that is fast to respond. Hence keeping a page size to the best minimum can be a method to deliver a faster website to users.
我们可以发现移动设备每天都在不断改进,但是不应忽视这样一个事实,即用户需要依靠网络提供商通过其智能手机访问Web。 因此,连接速度可能会有所不同,因此以最少的加载时间来优化网站的移动版本就变得很重要。 尽管用户对网站的类似Web版本和移动版本有要求,但他们也希望网站具有快速响应的网站。 因此,将页面大小保持在最佳最小值可能是向用户交付更快网站的一种方法。
检查移动非友好网页 (Check for mobile Non-friendly webpages)
While building a mobile-friendly website, one must ensure that all the webpages have been optimized for mobiles. The user experience should be uniform across all the webpages.
在建立适合移动设备的网站时,必须确保所有网页均已针对移动设备进行了优化。 所有网页上的用户体验均应统一。
提供移动结帐的替代方法 (Offer an alternative to mobile checkout)
Being a comparatively new concept, few users might be reluctant to making payments via. Mobile devices and have questions regarding security. For such users, offering alternate payment structures can help you avoid losing a sale. A feasible alternative can be to offer a “Cash on Delivery” to customers.
作为一个相对较新的概念,很少有用户可能不愿意通过付款。 移动设备,并且对安全性有疑问。 对于此类用户,提供备用付款结构可以帮助您避免销售损失。 可行的替代方案是向客户提供“ 货到付款 ”。
使用简单而有效的网站设计 (Using a Simple yet Effective Website Design)
It is like an Enigma, but making a website that is simple to browse yet fast is something achievable without compromising on the aspect of functionality more importantly.
这就像一个谜,但是在不影响功能性的前提下,打造一个易于浏览但快速的网站是可以实现的。
These may seem to be very minor things to web users, but the above stated tweaks would play a vital role in Getting the Most out of Mobile Commerce.In-addition, choosing a Virtual Private Server or a Cloud Hosting package can help you achieve maximum uptime and best performance for your Mobile friendly website.
对于网络用户来说,这些似乎是很小的事情,但是上述调整将在充分利用移动商务中发挥至关重要的作用。 此外,选择虚拟专用服务器或Cloud Hosting软件包可以帮助您实现对移动设备友好的网站的最长正常运行时间和最佳性能。
翻译自: https://www.eukhost.com/blog/webhosting/getting-the-most-out-of-mobile-commerce/
如何充分利用移动硬盘